Pixel Prairie Co: Crafting Nature's Canvas - Logo & Brand Identity Development Showcase
Client Overview
Pixel Prairie Co is a budding venture in the realm of crafting, focusing on intricately designed floral and insect creations made with Perler and Hama beads. With a vision to bring nature-inspired pixel artistry to life, the client aims to showcase their creations at local markets and craft fairs, starting with a presence at the city's Saturday farmer's market. The business infrastructure, including domain reservation, tax licensing, and online presence setup, is underway, with pixelprairieco.com serving as the digital hub for this venture.
Project Scope
The project entails the comprehensive development of Pixel Prairie Co's visual identity, encompassing logo design, branding elements, website graphics, and social media assets tailored to various platforms. From crafting a unique logo reflective of the pixelated aesthetic to curating an engaging web presence aligned with the client's nature-themed vision, the project aims to establish a cohesive brand identity that resonates with Pixel Prairie Co's target audience.
Branding Guidelines
Logo and branding fonts
Brand Colours
Logo Use
Icon Design
Project Deliverables
Logo: A distinctive logo that integrates pixel art elements with floral motifs and insect imagery, capturing the essence of Pixel Prairie Co's craft.
Branding Elements:
Color Scheme: Curated palette reflecting the vibrancy of nature and the pixelated aesthetic.
Font Scheme: Typography selection conveying a blend of modernity and elegance, suited to both digital and print media.
Website Development:
Customization of the selected web template to reflect Pixel Prairie Co's brand identity.
Integration of floral imagery, pixelated graphics, and intuitive navigation for an immersive user experience.
Social Media Assets:
Profile Images, Banners, and Post Templates tailored for Twitter, Instagram, Facebook, Pinterest, and Etsy, ensuring consistency across platforms.
